The History of Good Good Golf: A Journey of Friendship, Fun, and Fairways

The story of Good Good Golf begins like many great stories do—among friends with a shared passion. In the world of golf, where tradition and formality often reign supreme, a group of young content creators dared to redefine what the game could be for a new generation. This is the tale of how Good Good Golf, an online sensation, rose from humble beginnings to become a community beloved by millions worldwide.

The Beginning: From Casual Rounds to YouTube

The journey started in the early 2010s when a few friends—Garrett Clark, Stephen Castaneda, Matt Scharff, and Micah Morris—were just a bunch of golf enthusiasts living in Kansas City. Though they hailed from different backgrounds, they shared a deep love for golf. Garrett, the charismatic leader, was a talented golfer with a knack for making videos. Stephen, known for his wit and humor, brought a laid-back charm to the group. Matt had a knack for trick shots, while Micah, nicknamed “Tig,” had a fierce competitive streak. All of them were young, energetic, and full of ideas.

Their friendship was forged on the fairways and greens of Kansas City’s many public golf courses, where they spent countless hours honing their craft, exchanging banter, and challenging each other to do better. They often joked about how great it would be to create content that showcased the fun, camaraderie, and competition they experienced on the course, but at first, it was just that—a joke.

However, as YouTube continued to grow as a platform, the idea began to take root. Inspired by a handful of golf creators who were gaining traction online, Garrett decided to launch his own channel, “GM Golf.” His early videos featured trick shots, challenges, and creative content that quickly caught the attention of a growing audience. Garrett’s unique approach—infusing golf with humor, energy, and a youthful spirit—was a refreshing departure from the traditional, sometimes stiff content often associated with the sport. Before long, his friends began to join in, contributing their own talents and personalities to the mix.

Formation of Good Good: A New Beginning

As Garrett’s channel grew, so did his vision. He saw an opportunity to create something bigger than himself—a brand and community that could bring more people into the game of golf. In 2020, amid a global pandemic that forced many to rethink their routines and find new hobbies, Garrett and his friends decided it was time to take the leap. They would form a new, collaborative golf channel that combined all their personalities, talents, and creativity under one umbrella.

The name “Good Good” was inspired by a phrase common among golfers. It’s often said when players decide to give each other a short putt—essentially agreeing to concede a shot to keep things moving along and fun. It embodied the spirit of friendliness, respect, and fair competition that the group wanted to bring to their channel. With that, "Good Good" was born.

They didn’t just want to be another golf channel; they wanted to create a brand that represented everything they loved about the game—the challenge, the camaraderie, the friendly trash talk, and above all, the fun. From the outset, their goal was clear: to make golf entertaining, accessible, and cool for everyone, especially young people who might not otherwise be drawn to the game.

Building a Brand: Content and Community

Good Good’s early videos were a mix of everything the members loved—golf challenges, trick shots, vlogs, and collaborations with other content creators. The dynamic between Garrett, Stephen, Matt, Micah, and later additions like Bubbie (Tommy Koehler) and Grant Horvat, was electric. Each member brought a unique flair to the videos—whether it was Bubbie’s infectious enthusiasm, Grant’s smooth swing and technical insights, or the playful rivalry between Micah and Garrett, which fans couldn’t get enough of.

The group’s chemistry was evident in every video, and it resonated with viewers. Their channel quickly grew, attracting thousands and then millions of subscribers. They began experimenting with new content ideas, like the “Sunday Matches,” where members would compete head-to-head in match-play format, and “Challenge” videos, where they would take on unconventional obstacles or unusual formats on the course. These videos highlighted the fun and unpredictable nature of golf, proving that it didn’t always have to be a serious, rule-bound sport.

Beyond just videos, Good Good began to engage with their community in creative ways. They launched a line of golf apparel and accessories, which quickly sold out as their fanbase eagerly bought up anything with the Good Good logo. They organized meetups, tournaments, and even charity events, further cementing their bond with fans. The group’s presence on other platforms, like Instagram and TikTok, expanded their reach and brought even more people into their world.

Facing Challenges: Growing Pains and Changes

As Good Good continued to grow, so did the challenges. Managing a burgeoning brand, producing high-quality content, and maintaining a cohesive group dynamic was no easy feat. Each member had their own ambitions, ideas, and personal lives to balance with the demands of a successful YouTube channel. There were disagreements about the direction of content, creative differences, and logistical issues to navigate.

In late 2022, one of the first major changes occurred when Micah Morris, a foundational member known for his intense competitive spirit and talent, announced his departure from Good Good. Micah wanted to focus on his own content and competitive golf career, and while the decision was amicable, it was a blow to the group. Fans were saddened by his departure, but Micah remained supportive of Good Good, and the group continued to feature him in occasional collaborations.

Shortly after, Grant Horvat, who had joined the group as one of its most technically skilled players, also decided to leave. Grant’s departure was a more complicated affair, with fans speculating about creative differences and personal ambitions that might have driven him to pursue a solo path. Despite these departures, the core group remained committed to their vision. Garrett, Stephen, Matt, and Bubbie carried the torch, adapting and evolving to keep Good Good fresh and exciting.

The Evolution: Expanding Horizons

Even with these changes, Good Good remained focused on growth. They brought in new faces, experimented with different video formats, and expanded their brand into new areas. They launched collaborations with major golf brands and other content creators, which helped them reach even wider audiences. They traveled the world, playing on some of the most iconic golf courses, from Pebble Beach in California to St. Andrews in Scotland, sharing their adventures with millions of fans.

Good Good also expanded its content beyond YouTube. They launched podcasts, where they discussed not just golf but life, friendships, business, and everything in between. They invested in new technology and equipment to produce higher-quality videos, ensuring they stayed at the forefront of content creation in the golf space.

Perhaps most importantly, Good Good continued to foster a sense of community. They knew their fans were more than just viewers—they were a part of the Good Good family. Through social media, live events, and interactive content, they kept their community engaged and involved, listening to feedback and evolving based on what their fans wanted to see.

Legacy: Redefining the Game

Today, Good Good Golf stands as a testament to what can happen when passion, friendship, and creativity intersect. They’ve managed to make golf fun and relatable to a new generation, breaking down barriers and inviting people from all walks of life to pick up a club and give it a swing. They’ve shown that golf doesn’t have to be elitist or exclusive; it can be a source of joy, laughter, and connection.

Their journey hasn’t been without its bumps and challenges, but through it all, the core values of fun, friendship, and love for the game have remained constant. They’ve built a brand and community that inspires others to see golf not just as a sport, but as an experience—a way to connect with others, challenge oneself, and enjoy life.

As they continue to grow and evolve, the future of Good Good Golf looks bright. They’ve already accomplished so much in just a few years, but knowing them, the best is likely still yet to come. Whether it's through groundbreaking content, innovative partnerships, or simply more of their trademark banter and joy, Good Good Golf will continue to change the game and inspire others to do the same.

Check out this fantastic interview between Mr. Short Game (Matt Fisher) and Good Good Golf CEO Matt Kendrick.